Seoul: Tradition, innovation, and everything in between.

Seoul: A City of Contrasts and Harmony

Seoul is a city that never sleeps, constantly buzzing with a unique energy that blends old and new, tradition and innovation, chaos and calm. Nestled between the Han River and the surrounding mountains, this sprawling metropolis is both a high-tech powerhouse and a treasure trove of history and culture. From sleek skyscrapers and futuristic malls to centuries-old palaces and tranquil temples, Seoul offers something for everyone. If you're ready for an adventure, here’s a 3-day itinerary that will take you through the best of what this dynamic city has to offer.

Day 1: A Journey Through Seoul’s Past and Present

Morning: Gyeongbokgung Palace and Bukchon Hanok Village

Start your day in the heart of Seoul, where the old meets the new. Head straight to Gyeongbokgung Palace, one of the grandest and most iconic of Seoul’s five palaces. Built in 1395 during the Joseon Dynasty, this palace is a symbol of Korea's rich cultural heritage. It’s easy to lose track of time wandering through the sprawling grounds, admiring the majestic architecture and beautiful gardens. Don’t miss the changing of the guard ceremony, which happens twice a day and is an incredible sight to witness.

Right next to the palace is Bukchon Hanok Village, a picturesque neighborhood filled with traditional Korean hanok houses. As you walk through the narrow lanes, it feels like you’ve stepped back in time. The village is still home to many residents, so be respectful, but definitely take some time to explore and snap some photos of the quaint houses and the sweeping views of the city.

Pro Tip: If you're visiting in the warmer months, arrive early to beat the crowds. The mornings in Seoul tend to be quieter, and the light is perfect for photos.

Lunch: Samgyetang (Ginseng Chicken Soup)

After your royal excursion, head over to one of the many cozy restaurants serving samgyetang, a traditional ginseng chicken soup. This hearty dish is a comforting bowl of whole chicken stuffed with rice, garlic, ginseng, and other medicinal herbs, all simmered to perfection. It’s a perfect way to recharge after a morning of exploring the city’s historical treasures.

One of the best places to try this is Tosokchon, a famous spot known for its rich, flavorful samgyetang. It’s just a short walk from Gyeongbokgung and offers a peaceful spot to relax while savoring this nourishing dish.

Afternoon: Explore Insadong

Once you’ve had your fill of delicious food, make your way to Insadong, a lively street that beautifully showcases Seoul’s blend of traditional and modern. Insadong is a hub for traditional Korean art, antiques, crafts, and tea houses, but it also has a mix of trendy cafes, art galleries, and boutique shops. Wander through the alleyways and enjoy the quirky mix of old-world charm and modern flair. Pick up a few souvenirs, like hand-painted fans or Korean pottery, or stop by one of the many tea houses for a moment of peace with some green tea and traditional sweets.

Pro Tip: Look out for Ssamziegil, a unique shopping complex in the heart of Insadong. It’s a maze of winding pathways filled with independent shops, art studios, and street food stalls.

Evening: Visit Namsan Seoul Tower

End your first day in Seoul with a visit to Namsan Seoul Tower. Whether you take the cable car or walk up the hill, the view from the top of the tower is unbeatable. You’ll see the city spread out below, with the glowing lights of the skyscrapers and streets creating a stunning urban landscape. The tower also features a love-lock fence, where couples from all over the world leave locks as a symbol of their love. It’s a beautiful spot for a photo and a perfect way to cap off a day of discovery in Seoul.

Day 2: A Day of K-pop, Shopping, and Modern Seoul

Morning: Hongdae – The Heart of Seoul’s Youth Culture

No trip to Seoul is complete without a visit to Hongdae, the vibrant neighborhood that embodies the energy and creativity of Seoul’s youth culture. Known for its hip vibe, street art, and indie music scene, Hongdae is where you’ll find the latest trends in fashion, music, and technology. The streets are lined with boutiques, quirky cafes, and cool art galleries, each one brimming with personality.

As you explore the area, be sure to stop by the Hongdae Free Market, where local artists and craftspeople sell their handmade goods. If you’re into K-pop, check out one of the many stores selling K-pop merchandise, from posters to albums, or even the latest K-pop fashion.

Lunch: Korean BBQ in Mapo

After a morning of exploring, head to Mapo for some of the best Korean BBQ in the city. This district is famous for its grilled meats, where you can cook your own marinated pork belly, beef, or chicken at your table. Don’t forget the classic sides—kimchi, pickled radish, and banchan (small side dishes)—that come with every BBQ meal. Pair your BBQ with some soju (Korean rice liquor) for the full experience.

A great spot in Mapo is Mapo Jeong Daepo, a bustling BBQ joint known for its delicious meats and friendly atmosphere.

Afternoon: Shopping at Myeongdong

For the ultimate shopping experience, make your way to Myeongdong, one of Seoul’s most famous shopping districts. From global fashion brands to Korean skincare shops, you’ll find it all in Myeongdong. It’s a pedestrian-friendly area, making it perfect for a stroll through the maze of stores.

If you’re a fan of Korean cosmetics (and let’s be real, who isn’t?), Myeongdong is the place to stock up on skincare products. Stores like Innisfree, Etude House, and Nature Republic are located here, offering everything from sheet masks to serums.

If you're feeling a bit snacky, you’ll find food carts serving up tteokbokki (spicy rice cakes), hotteok (sweet pancakes), and other delicious street foods.

Evening: Explore Gangnam and COEX Mall

Once you’ve had your fill of shopping, head over to Gangnam, the ultra-modern district made famous by the hit song "Gangnam Style." Known for its flashy skyscrapers, high-end boutiques, and sleek restaurants, Gangnam is a showcase of modern Seoul. One of the highlights is COEX Mall, the largest underground shopping mall in Asia, which boasts everything from a library filled with over 50,000 books to a massive aquarium.

Even if you’re not in the mood for shopping, the area is great for people-watching or just enjoying the vibrant energy of Seoul’s modern side.

Day 3: A Day of Nature, Temples, and Relaxation

Morning: Hike in Bukhansan National Park

Take a break from the city hustle and head to Bukhansan National Park for a morning hike. Located just a short subway ride from central Seoul, this mountain park offers a variety of trails for hikers of all levels. Whether you’re in the mood for a gentle stroll or a more challenging climb, you’ll be rewarded with stunning views of Seoul and a refreshing escape from the urban jungle.

The hike to Bukhansanseong Fortress is a popular choice, offering both natural beauty and historical intrigue. The fortress dates back to the 18th century and provides incredible panoramic views of the city below.

Lunch: Traditional Korean Temple Cuisine

After your hike, enjoy a wholesome meal at a temple cuisine restaurant. Temple food is simple, clean, and incredibly healthy, focusing on vegetables, grains, and fermented foods. It’s a great way to experience the calming, mindful side of Korean culture.

One well-known spot is Balwoo Gongyang, located near Jogyesa Temple, where you can savor a set meal of monk-inspired dishes, such as bibimbap, kimchi, and assorted vegetable sides.

Afternoon: Visit Jogyesa Temple and Relax in a Jjimjilbang

Next, visit Jogyesa Temple, Seoul’s chief Buddhist temple. This peaceful temple offers a chance for quiet reflection amid the city’s hustle and bustle. The serene atmosphere, combined with the beautiful architecture and ancient trees, makes it a perfect spot to unwind.

Afterward, treat yourself to a relaxing experience at a jjimjilbang (Korean spa). These bathhouses are a quintessential part of Korean culture, where you can enjoy hot saunas, cold pools, and massages. A visit to a jjimjilbang is the perfect way to rejuvenate after a busy few days exploring the city. One popular jjimjilbang is Dragon Hill Spa, located near Yongsan Station.

Evening: Stroll Along the Han River

End your Seoul adventure with a peaceful evening stroll along the Han River. The riverbanks are lined with walking paths, bike lanes, and parks, offering the perfect setting to relax and reflect on your time in the city. Many locals come here to unwind after a long day, and the view of the sunset over the river is absolutely stunning.

Grab a snack from one of the riverside cafes or have a picnic on the grass as you watch the city come to life with lights twinkling along the skyline. It’s a peaceful and beautiful way to close out your trip to Seoul.

Seoul: A City of Endless Surprises

From its vibrant streets filled with neon lights and the latest fashion to its tranquil temples and peaceful mountain hikes, Seoul is a city of contrasts. It’s a place where you can experience the rush of modern life alongside moments of deep serenity, where ancient traditions live side by side with cutting-edge technology. Whether you’re here for the history, the food, the shopping, or the nightlife, Seoul will leave you with memories that linger long after you’ve returned home.